Dawn Hayes is a television spokesperson, voiceover artist and actor who spent more than a decade as the television spokesperson and host for the Massachusetts State Lottery and is instantly recognizable to millions of New Englanders. This familiarity, combined with Dawn’s “charming next-door neighbor” persona, led Toyota to tap her as the star of its recent multi-million dollar television, radio and internet campaign – the Toyota Winning Number Sales Event. The high-rotation, thirty-second spots were shown throughout the region and aired during Boston’s most watched sporting events, including the Red Sox’s successful World Series run.
Described as a “consummate professional” when on set, Dawn’s relatable style has proven to be a good fit for a wide variety of clients. As a result, Dawn has voiced and/or acted in many industrial videos, interactive museum exhibits, and e-learning courses. Looking for a new vehicle? You’ve probably seen her hosting Auto Trader’s new and used car reviews on YouTube. An avid motorcycle enthusiast, and nationally certified motorcycle safety instructor, she hosts New England’s largest European motorcycle gathering held at the Larz Anderson Auto Museum.
DOVE, Inc. (DOmestic Violence Ended), as part of its efforts to strengthen its fundraising and development efforts, recently appointed Dawn as their new Director of Development & Communications.
A native of New York City, Dawn came to Boston to attend Emerson College, earning a degree in Mass Communications and Speech.